Why Orthodontic Fees Matter (Now More Than Ever)

Posted by Brooke Hawke on Oct 20, 2020 2:06:27 PM

By Roger P. Levin, DDS

It’s no surprise that orthodontic fees have always been a factor in parent or patient decision making. However, Levin Group is projecting that fees will become even more important from a competitive standpoint. To aid parents and patients in their decisions, it will be necessary for orthodontic practices to create a highly specific system for communicating value within the new patient experience. Most orthodontic practices feel they already communicate value to the potential new patient, but they now must raise their communications to a higher level. This can only happen if an effective system is designed and unfailingly followed.

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Topics: Marketing, orthodontics, Roger Levin, COVID-19, recovery, strategic planning, competition, orthodontic fees, value

The New Face of Orthodontic Competition

Posted by Brooke Hawke on Aug 20, 2020 11:27:46 AM

By Roger P. Levin, DDS

The COVID-19 crisis has changed orthodontics and dentistry permanently. One of the biggest effects of the crisis is that dentistry has probably advanced five years in about ten weeks. This means that certain inevitabilities, trends, and market positions have already changed even if supporting data is unavailable and the trends are not yet obvious. As a result, it will never be business as usual again.

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Topics: Marketing, orthodontics, Roger Levin, COVID-19, recovery, strategic planning, data analysis, competition

Four Ways to Increase the Speed of Your Orthodontic Practice Recovery

Posted by Brooke Hawke on Jul 13, 2020 11:12:02 AM

By Roger P. Levin, DDS

In the new reality we are now living in, getting back up to speed is challenging. With little time to prepare, most practices were forced to shut down. As we reopen, new regulations and infection control processes have decreased patient volume, and some patients are hesitant to return due to safety and financial concerns. All of this has the potential to seriously disrupt orthodontic practice production. It may seem like a time to sit back and wait and see what happens, but speed counts in a recovery. And the key to minimizing and mitigating lost production and revenue is to take action–NOW!

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Topics: Marketing, orthodontics, Roger Levin, infection control, practice production, COVID-19, recovery, revenue

The Formula for a Successful Orthodontic Practice

Posted by Brooke Hawke on Jun 22, 2020 3:22:18 PM

By Roger P. Levin, DDS

COVID-19 has been a game changer. Practices have had to shut down, use new technologies such as teledentistry, and reopen with new regulations, anxious team members, and concerned patients. As many people have observed, we have officially moved into a new normal.

The good news is that the business model for a successful orthodontic practice remains both unchanged and uncomplicated. Orthodontic practices that have enough people calling for potential consults, making appointments after the consult, and accepting treatment to be successful. It’s really just simple math. Leads + Consults = Starts.

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Topics: Marketing, orthodontics, Roger Levin, COVID-19, consults, starts, recovery, leads

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