By Roger P. Levin, DDS
“It’s not whether you win, but how you play the game.”
This is a nice sentiment that we’ve all heard about sports but it doesn’t apply to orthodontics, especially when it comes to your practice’s future. In an excellent business book entitled Playing To Win: How Strategy Really Works, a simple method for evaluating the future is boiled down to one brilliant concept: Where will you play and how will you win?
Topics: technology, orthodontic trends, Marketing, orthodontics, Roger Levin, Social Media, referral rewards, focus areas
by Nancy Hyman
As an increasing number of practices opt to not reward for patient referrals, consider maintaining an active referral outreach and incorporating other areas in which patients may be rewarded.
Topics: Marketing, Referrals, patient rewards, referral rewards, rewards
