By Mary Kay Miller

The local marketing landscape has changed dramatically in recent years. The Internet is no longer a secondary component of a successful marketing plan; nowadays a successful local business must put online branding at the forefront of their marketing focus. Leading the way when it comes to Internet marketing are your online reviews and reputation.

I understand that taking time out of your busy patient schedule is a hassle to accumulate reviews. Unfortunately, there is no easy way around it in a consumer driven society, which is constantly looking for verifiable proof of quality and expertise when making buying choices.