Zap It: Making a Simple Experience, Memorable

Posted by Ben Shin on Jun 19, 2015 11:01:00 AM

by LeeAnn Peniche

Forrest, our UPS carrier, will tell you I am a serious online shopper. Of course, with online purchases there are inevitable misses, and the misses require returns. The experience of returning an item is disappointing, and personally, I feel a little stress until I know the item has made it back safely. Have they received it yet? Did they see my name, frown, and say, “It's Peniche again!” Have I hit my allowable return limit? Gasp! Is there a limit?!

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Topics: patient satisfaction, memorable, scripts, writing, simple experience, LeeAnn Peniche

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