The Dual Advantages of Outside Financing

Posted by Brooke Milligan on Aug 12, 2016 8:25:43 AM

By Roger P. Levin, DDS

No matter how well you and your treatment coordinator present the case to parents and adult patients, one barrier in particular can block acceptance of ortho treatment: the cost.

For the average individual or family, the decision to spend thousands of dollars—no matter how great the benefits—does not come easily. Especially in the post-recession economy, marked as it is by stagnant wages and financial uncertainty, paying for orthodontics can be daunting.

Read More

Topics: orthodontics, Roger Levin, outside financing

Do Young Patients Think Your Practice is Awesome...or Lame?

Posted by Brooke Milligan on Jul 26, 2016 11:48:30 AM

By Roger P. Levin, DDS

Pop culture changes fast – especially for young people like your patients. For the typical 12-year-old, what’s totally awesome today will get an eye roll next year. So if you want your practice to be exciting and fun for your young patients – if you want them telling their friends (potential patients) what a great place your practice is – you need to consider updating your office annually.

The following advice is based on Levin Group’s experience with thousands of successful ortho practices across the country.

Read More

Topics: orthodontics, Roger Levin, young patients

Benefits of Edge

Posted by Michelle Haupt on Jul 18, 2016 11:15:07 AM

Many of our ViewPoint customers ask what the differences between ViewPoint and Edge are, and why they should consider Edge. There are many factors to consider when making the move; here are some of the larger benefits of Edge.

Read More

Topics: Edge Animations, Ortho2, Edge Mobile, viewpoint, cloud, Edge

Review Time: Responding to Online Reviews for Your Practice

Posted by Brooke Milligan on Jun 10, 2016 8:28:05 AM

By Nancy Hyman

Little works more effectively in persuading potential patients than the word-of-mouth, first-hand account of a review. And the proper response, especially to the negative, often proves critical to a practice’s ascent. Sure, if every comment about your practice was a testimonial rave, you could simply sit back soaking up the praise and press forward. If everyone was 100% satisfied, there’d be little here to expound upon. Contrary to the common assumption, the negative review provides that profound moment where you can absorb and diffuse it, making that quantum leap into new strata. Dissatisfaction can come in an array of forms, but preparation for such assaults is more likely to shell out dividends. Rehearsing and reviewing a tactical approach with room for variation will help.

Read More

Topics: Nancy Hyman, orthodontics, online reviews

Increase Production with TC Training

Posted by Brooke Milligan on May 13, 2016 10:27:29 AM

By Roger P. Levin, DDS

As the orthodontist, you play the most important role presentation—deciding what treatment to in caserecommend, offering the doctor’s opinion to parents and adult patients, answering questions, and projecting a strong professional image. But all of this can and should occur within 10–15 minutes. Your treatment coordinator (TC) should be properly trained to take responsibility for the rest of the time in the presentation. Such training should include:

Read More

Topics: orthodontics, Roger Levin, treatment coordinator, TC training

Make Workflows Work for You (And How the Cutting Edge Webinar Series Can Help)

Posted by Michelle Haupt on May 6, 2016 1:59:44 PM



One of the most underused features in Edge is workflows. A workflow is a sequence of events or actions required by your office protocol. Depending on the type of workflow, you may be prompted to complete an action before you can continue with another task.

Read More

Topics: CEW, practice management software, workflows, automation

Top 3 Reasons to Visit Ortho2 in Orlando

Posted by Brooke Milligan on Apr 29, 2016 1:57:26 PM

Image: Hilton Hotels and Resorts

Are you as excited about the AAO as we are?! If you're already in sunny Orlando, then you definitely need to stop by and visit us! We're really looking forward to showing you what's new with Ortho2! Whether you're wanting to learn more about our products or just stopping by to say hi, here are the top 3 reasons you should visit us in Orlando.

Read More

Topics: Ortho2, Edge, Edge Animations App, AAO 2016, Top 3

Wait, Ortho2 has a Cloud?

Posted by Michelle Haupt on Apr 27, 2016 3:22:03 PM

Now that you are thinking about the future of your practice, have you thought about moving your data to the cloud? Ortho2’s Edge is the perfect cloud-based solution for your practice. But wait, Ortho2 has a cloud option? Why, yes, we do! We have even heard people say, but it isn’t a “true cloud”. Oh, but it is. Below, we bust some of the most common myths.

Read More

Topics: Ortho2, cloud, data, practice management software

The Principles of Infection Prevention

Posted by Ben Shin on Apr 23, 2016 11:01:05 AM

by Andrea Cook

There has been talk for some time regarding an update to the Guidelines for Infection Control in Dental Health-Care Settings, 2003. CDC will not be releasing new guidelines for infection control in dental settings. However, CDC has developed a document entitled Summary of Infection Prevention Practices in Dental Settings Basic Expectations for Safe Care and Companion Checklist. This document summarizes existing recommendations to make them much easier to understand and use in all dental settings including our orthodontic practices. The summary focuses on standard precautions and the foundation for preventing transmission of infectious agents during patient care. The summary is intended to supplement the existing CDC recommendations, not replace them.

Read More

Topics: Andrea Cook, CDC, infection, sterile

Locking Down the New Patient Phone Script in Nine Steps

Posted by Ben Shin on Apr 19, 2016 10:25:19 AM

The initial phone call by a potential patient is an excellent opportunity for the front office team to develop a warm relationship with the caller and “pre-sell” your services and amenities. Assign a designated person to handle the majority of initial calls. If the designated team member is not on the phone, the call is transferred immediately. All front office team members should back up the primary person and should be fully trained for this important task. The first choice is the Treatment Coordinator (TC). However, you may find that the TC is occupied in initial exams and rechecks, and realistically does not have the opportunity to take the call.

Read More

Subscribe to Email Updates

Posts by Topic

see all