By Roger P. Levin, DDS

“It’s not whether you win, but how you play the game.”

This is a nice sentiment that we’ve all heard about sports but it doesn’t apply to orthodontics, especially when it comes to your practice’s future. In an excellent business book entitled Playing To Win: How Strategy Really Works, a simple method for evaluating the future is boiled down to one brilliant concept: Where will you play and how will you win?

Topics: technology, orthodontic trends, Marketing, orthodontics, Roger Levin, Social Media, referral rewards, focus areas

The 2019 AAO annual meeting is just days away, and we’re so excited to see everyone in Los Angeles! We hope that you’ll stop by booth 2225 to see the latest innovations we’ve been working hard on. We have some pretty amazing features in the works that will help your practice run more efficiently. While you are at the show, you will not only get to see these features in action, but you’ll also be able to take advantage of our special pricing. Here’s a rundown of what you can look forward to seeing at the Ortho2 booth!

Topics: orthodontic practice management, Ortho2, orthodontics, viewpoint, cloud, AAO, Edge, Edge Specialist, edge cloud, Financial Slider, AAO 2019, Edge Proposal, Online Scheduling, Edge Assistant, Amazon Alexa integration

This year’s Users Group Meeting party was Heroes vs. Villains, and I feel like it couldn’t have been more fitting for the occasion. This theme translated across the entire event by encouraging YOU to become your own office hero. As your choice of practice management software, we work hard to ensure you have the tools you need to keep your practice running smoothly. However, the day-to-day operations, challenges, and success of your practice rest on your shoulders.

Topics: orthodontic education, Ortho2, orthodontics, Social Media, UGM, users group meeting, networking, team building

By Roger P. Levin, DDS

Orthodontics is under new competitive pressures. There are emerging trends that are making it more and more difficult to increase orthodontic practice production. Practices that don’t understand and address these trends will operate blindly, unable to plan for the challenges ahead.

Emerging Trends in Orthodontics

If you want your practice production to be strong you must thoroughly grasp the following emerging trends occurring in orthodontics:

Topics: technology, orthodontic trends, Marketing, orthodontics, Roger Levin, DSO, aligners

One of the best features of Edge Cloud is the ability to customize it based on the role within the office. The treatment coordinator can set up Edge Cloud differently than the front desk person to see what pertains to a specific role. In addition, each office can use Edge Cloud in the way that works best for them. Dashboards can be set up differently, offices can have a variety of information in stacks, or various workflows.

Topics: Ortho2, cloud, Edge, workflows, edge cloud, dashboard, stacks

By Roger P. Levin, DDS

Orthodontics has seen many changes throughout the past years. From changes in how referrals are made, to changes in technology, and marketing. Keeping on top of all of these trends is Dr. Roger P. Levin of the Levin Group. The Levin Group and Ortho2 have worked together since 2009 to ensure orthodontists are up to speed not only in the technology they use, but also in the trends and markets.

Topics: technology, Marketing, Referrals, orthodontics, Roger Levin

By Roger P. Levin, DDS

The orthodontic practice as a business model is actually rather simple. The more new patients you have and the more of those patients that you close, the higher your practice production. So it stands to reason that one of the keys to orthodontic practice success is and will always be acquiring new patients. And getting off on the right foot with new patients requires making a great first impression.

Topics: orthodontics, Roger Levin, first impression, go the extra mile

Topics: Ortho2, practice management software, edge cloud

For the second time in seven years, I was able to travel for work. The first time was in 2016 for the Ortho2 Users Group Meeting. I was the at-large winner chosen to attend to see what the meeting was all about. During the meeting, I helped Kim Barker, Ortho2 Meeting and Event Coordinator, with various tasks throughout the day to make sure everything ran smoothly. I assisted our customers with their questions during the meeting, and enjoyed the opening reception.

Topics: Ortho2, UGM, users group meeting, Inbound Marketing, HubSpot

By Roger P. Levin, DDS

Orthodontists are experiencing increased competition and it’s not just coming from other orthodontists. More and more aligner treatments are being offered from general dentists and direct-to-consumer companies. This is having an effect on many orthodontic practices, but there are specific ways to protect the practice and maintain a highly successful future. Consider these five strategies to help protect your practice:

Topics: Referrals, orthodontics, Roger Levin, treatment coordinator, scheduling, observation program, adult patients