UGM Early Registration About to Expire

Posted by Michelle Haupt on Dec 27, 2016 11:17:19 AM

The Ortho2 Users Group Meeting is a little over two months away, and we can’t wait to see you at the happiest place on Earth! The 2017 UGM takes place in Orange County, California, February 23-25. We have a great line up of consultants, doctors, and Ortho2 staff who will show you how to get your practice running in the best shape possible.

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Topics: orthodontics, viewpoint, UGM, Edge

Ardent Fan or Shopper: The Wow Factor Difference!

Posted by Brooke Milligan on Dec 21, 2016 1:22:59 PM

By Nancy Hyman

Patient referrals come from a myriad of sources in today’s unique promotional climate: your business Facebook page, Facebook post boosts and advertising, Google advertising, and family, friend, and dental referrals all vie for attention in planning your marketing budget.

Practices formerly reliant on dental and internal referrals may discover that as patterns change referrals from Internet sources may not be completely sold on you and require a different approach. This blog will discuss three key points to wow the new (potential) patient and is applicable to all initial exams, including consumers unfamiliar with your wonderful benefits and services.

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Topics: Marketing, Referrals, Nancy Hyman, orthodontics, Wow Factors

Spreading Holiday Cheer!

Posted by Michelle Haupt on Dec 9, 2016 1:32:11 PM

♫Tis the season to be jolly. Fa la la la la la la la la ♫ We are in full holiday spirit here at Ortho2 – Buddy, our Elf on the Shelf, has been popping around the office, we are preparing for the 16th annual chili cook-off, and some of us (we won’t name names) have had the holiday tunes going since before Thanksgiving.

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Topics: orthodontics, viewpoint, Edge, modules, December Special

Three Sources of Strength for the New Year

Posted by Brooke Milligan on Dec 1, 2016 2:24:40 PM

By Roger P. Levin, DDS

To ensure greater practice success in 2017, initiate a multi-faceted referral-generating program now—one that not only reinforces strategies already in place for bringing patients into your practice but also explores new opportunities for growth.

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Topics: Marketing, Referrals, orthodontics, Roger Levin

Scripting for Goals

Posted by Brooke Milligan on Nov 17, 2016 1:30:49 PM

By Pat Rosenzweig

In our offices, we frequently set not just production and collection goals, but also sub-goals that make it easier for us to reach our larger plans. While it’s great to set these goals, they’re of little use if we don’t provide staff with the tools to achieve them. Here are some examples of goals, scripts, and outcomes.

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Topics: orthodontics, scripting, goals, Pat Rosenzweig

Get Serious about Having Fun with Social Media

Posted by Brooke Milligan on Oct 12, 2016 8:25:54 AM

By Roger P. Levin, DDS

Social media can be a lot of fun. That’s one of the big reasons so many people spend so much time “socializing” online every day. If you want current and prospective patients and parents to pay attention to your posts—and feel good about your practice—keep them smiling. Here are some guidelines for upping the fun factor:

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Topics: orthodontics, Roger Levin, Social Media

If At First You Don't Succeed, Follow Up

Posted by Brooke Milligan on Sep 14, 2016 9:14:35 AM

By Roger P. Levin, DDS

In general, consumers have become more deliberate about how they spend their money – especially on something that costs as much as ortho treatment. Taking a more cautious approach, many prospective adult patients and parents of young ortho candidates won’t accept treatment after one consult. They plan to check out multiple orthodontists (ortho shopping), and may very well need more than a single consult with you and your treatment coordinator before choosing your practice. In other words, you should develop follow-up strategies to turn “maybe” into “yes.”

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Topics: orthodontics, Roger Levin, follow up strategies

Parent Promotions - Remember this Valuable Resource!

Posted by Brooke Milligan on Sep 1, 2016 11:59:24 AM

By Nancy Hyman

When it comes to orthodontic practice marketing, attracting the parents is just as important as appealing to children and teens themselves. Focusing on making your practice child friendly should be a priority, and so should parent outreach.

Giving flexibility in scheduling is one way you can please parents and attract new patients. Consider opening early several days each week, or staying open later. If you don’t normally have practice hours on Saturdays, consider a once a month day when all you do is quick adjustment appointments and initial exams for potential patients likely to start treatment. Another Saturday option is scheduling short adjustments in the morning and initial exams in the early afternoon. A suggested schedule may include adjustments between 8 A.M. to noon and initial exams between 12:30 and 2:30 P.M. with two exams per 45-60 minutes with two treatment coordinators and a records technician available for on-the-spot records. If you do not have two consult rooms designate an area in the clinic for back up.

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Topics: Marketing, Nancy Hyman, orthodontics, parent promotions

The Dual Advantages of Outside Financing

Posted by Brooke Milligan on Aug 12, 2016 8:25:43 AM

By Roger P. Levin, DDS

No matter how well you and your treatment coordinator present the case to parents and adult patients, one barrier in particular can block acceptance of ortho treatment: the cost.

For the average individual or family, the decision to spend thousands of dollars—no matter how great the benefits—does not come easily. Especially in the post-recession economy, marked as it is by stagnant wages and financial uncertainty, paying for orthodontics can be daunting.

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Topics: orthodontics, Roger Levin, outside financing

Do Young Patients Think Your Practice is Awesome...or Lame?

Posted by Brooke Milligan on Jul 26, 2016 11:48:30 AM

By Roger P. Levin, DDS

Pop culture changes fast – especially for young people like your patients. For the typical 12-year-old, what’s totally awesome today will get an eye roll next year. So if you want your practice to be exciting and fun for your young patients – if you want them telling their friends (potential patients) what a great place your practice is – you need to consider updating your office annually.

The following advice is based on Levin Group’s experience with thousands of successful ortho practices across the country.

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Topics: orthodontics, Roger Levin, young patients

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